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Grey Goose was originally created by Sidney Frank Importing Co (SFIC). Sidney Frank, founder/CEO of the company, developed the idea in the summer of 1996. The initial idea for Grey Goose was to develop a luxury vodka for the American marketplace, something Frank had been considering for a while when he came up with the name. The development of the product followed from this initial intent. After its launch in the American market, Grey Goose became very popular due to a "confluence of timing and trends" according to Seth Stevenson, in addition to guerilla marketing techniques. Grey Goose was made more expensive than other premium vodka brands in order to produce a better product and to create a "superpremium" category in the American liquor market.
Read more: http://blog.irsah.com/2015/09/blogrcart-white-shopping-cart-blogger.html#ixzz4G8rnBS5J
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Grey Goose was originally created by Sidney Frank Importing Co (SFIC). Sidney Frank, founder/CEO of the company, developed the idea in the summer of 1996. The initial idea for Grey Goose was to develop a luxury vodka for the American marketplace, something Frank had been considering for a while when he came up with the name. The development of the product followed from this initial intent. After its launch in the American market, Grey Goose became very popular due to a "confluence of timing and trends" according to Seth Stevenson, in addition to guerilla marketing techniques. Grey Goose was made more expensive than other premium vodka brands in order to produce a better product and to create a "superpremium" category in the American liquor market.
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